11 Key Ingredients of Successful Digital Marketing


Jan 2022

Today’s world is witnessing an ever increasing interest in digital marketing. With the competitive market that exists on the different digital platforms, a successful campaign requires concrete and multi-dimensional considerations in order to be able to cut through the clutter. Whether your goal is to create a killer brand awareness campaign, introduce a new product/service, or go for a full-blown rebranding, effective marketing strategies entail meticulous preparation and research to attract and engage the desired audience. Our team of experts has put together some key elements to help you build a successful marketing campaign for your business.

1. Strategic Planning

Strategic planning is fundamental to any successful marketing campaign. Its critical to answer the following questions before setting up your marketing campaign: 

Expected OutcomesWhat is the overarching goal and specific objectives of your marketing efforts? How would you determine success of your marketing?

Target AudienceWho are your ideal customers and what matters to them? What sources do they use for the exchange of information? 

Marketing Strategies What marketing strategies are best suited to your target audience for achieving your marketing goals?

Timeline - What is the realistic time-frame to complete certain marketing activities and/or to achieve specific objectives?

2. Budgeting

To find out how your marketing budget and goals work together, answering the following questions: How much revenue are you aiming for? How many sales can meet your revenue target? Calculate how many leads you'll need to reach the desired number of sales. What is the normal conversion rate for your leads? If you're just getting started, consider average conversion rates in your niche to come up with a reasonable goal. 

3. The Offer

It is important to highlight key features of your products and services or  even your competence and strengths in your marketing campaigns. Among so many ways to win over your target, the most effective ones are: offering a product and/or service that is highly valuable, offering a product and/or service that is rare, and/or offering a free consultation or inviting the audience to watch a video, attend a seminar or read a case study.

4. Target Audience 

A very important step to launching a marketing campaign is identifying your ideal audience. Making an educated guess could be a good starting point but data driven approaches would provide more reliable results. It’s good news that some easily accessible tools make it possible to help you identify your target audience. Among them, the following:

Web AnalyticsThese can help you gain a better understanding of your brand's target market. Google web analytics offers an inclusive audience tab that provides insights into your visitors, their location and language. You can delve deeper into these categories to learn more about your potential customers' preferences and shopping habits.

Social Media AnalyticsYou may utilize social media such as Facebook and Instagram's analytics section to know your audience better; you can determine your viewers demographics such as their location, gender, age, etc. Some businesses may discover that the majority of their social media followers are Gen Xers. This suggests that you can fine-tune your message to appeal to your specific target client.

Online SurveysYou can poll customers to gain insight into your key demographic, which can help you promote products and/or services as well as increase sales. You can also stay ahead of industry trends if you survey your clients often or urge them to update their info. As a result, your customers may signal that their preferences are evolving, in which case you can re-prioritize your offerings.

Look-alike FeatureAdroll’s act-alike technology analyses how visitors behave online in order to help you target and adapt your message to them. This will enable you to enhance your message and refine your marketing practices to reach your target audience and convert visitors into customers.

5. Great Design

It is said that a picture is worth a thousand words. Therefore, graphic design is integral for any advertising campaign especially that it allows you to unfold a desired mood or a specific vibe. Designing was already crucial before the pandemic. But today when millions of consumers, who were once window shoppers, have switched to online shopping, it is only natural that the usage of phones, laptops, and desktops has increased. It is now clear that without effective graphic design, a marketing effort will fail. That’s because human cognitive and visual skills make split-second decisions based solely on visuals, thereby ignoring language.

It turns out that a visual is processed 20,000 times faster by the brain than words. Therefore, you should aim to have a compelling visual that appropriately conveys your message. You should ensure that your visuals are not messy and off-brand because this can lead to consumers questioning your authenticity. Therefore, do not underestimate the power of graphics and think about them just as you would with creating your copy.



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